Gibson Guitar Being Fine-Tuned: Gibson Guitar Corp. chairman and CEO Henry Juszkiewicz instituted a policy that no second-rate guitar would leave a factory. "We have a pile of rejects, and we cut them up in front of the employees," he says. "Some people actually break down and cry. ... Everybody thought I was nuts. But my position was and continues to be: If you're buying a Gibson, there is no second-quality Gibson; it's either the best there is, or it doesn't exist."