The Easy Way To Hard Rock: 'Distressed' Guitars: The Wall Street Journal takes a look at relic guitars phenomenon. "A lot of the guys we sell to are dentists or lawyers or whatever," says Dave Rogers, owner of Dave's Guitars in La Crosse, Wis., where Fender's Relic line accounts for more than 12% of its $5 million annual sales. "They're never going to put in the wear and tear to make it look like a real one." Each to their own. I think they must have more money than sense.