Japanese Ardley Playmate guitar

Here's an obscure Japanese guitar from a brand that I've never encountered before. Sporting a rather unusual body shape, this Ardley Playmate is finished in bright orange and with a blue perspex scratchplate. I'm guessing this would have been from the late 1970s or early 1980s. Despite its peculiar shape and judging by the pickups installed I'd imagine it'd sound something like a Telecaster. But the weird shape and colour scheme beg the question: Who would use a guitar like this? I can imagine an 80s-style electro band, or perhaps a quirky band in the Devo mold. What do you think? And have you ever seen one like this before or have you heard of this brand?