Wednesday, 23 February 2011

Fernandes Nomad "Hello Kitty"
I can't really add this Fernandes Nomad "Hello Kitty" to the "Hideous guitars" tag here on this blog, because - let's face it - it's not aimed at the likes of me. However, it's seems like incredibly lazy marketing. You can imagine the conversation:
"We want to market this guitar to young girls."
"Let's make it pink."
"Yes, good idea. And maybe add a cute cartoon character too."
I mean, c'mon... Am I the only one that finds this "let's make it pink and cutesy" attitude cloyingly sickening? And isn't it a little bit insulting to women? I'm all for "guitars for girls" but much prefer the designs of Luna Guitars who make guitars suited to the female form that are feminine without being nauseating - some of which appeal to male players too.

Yeah, I get that the "Hello Kitty" Nomad is aimed at a younger age group, but in some ways that makes it all the worse... but hey, this is supposed to be a blog about guitars and not gender politics, so I'll leave it at that.

Maybe I'm wrong but I feel that the seller is being a tad optimistic asking a Buy It Now price of $599. This guitar may well be "discontinued" (I wonder why?), "rare" and "mint", but I can't really see anyone but the most rabid Fernandes collector going for this one. Or maybe a "Hello Kitty" collector.

G L Wilson

Guitarz - The Original Guitar Blog - now in its 10th year!

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