Life imitates art imitates life imitates... etc.
Actually, that's more or less exactly what has happened here. Apparently there is some computer game called Um Jammer Lammy (doesn't it just sound wretched?), and the above guitar - the Fernandes UJL-2000 to give it its correct designation - is based on the guitar played by a character within the game.
Now, you'll have to excuse my vagueness when it comes to such matters, because - I ain't ashamed to say it - I HATE ALL COMPUTER GAMES WITH A PASSION! Whilst we're on this sorry subject please bear it in mind to mention not the abomination that is Guitar Hero. I'm so sick and tired of finding crap about that load of nonsense every time I perform a search for GENUINE guitar-related news for this blog. It's part of the reason I turned to eBay for new material.
Now, let's never speak of it again.